Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.
Offer something in exchange for signing up on your Periscope page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
If you are using Periscope to market your business, make sure that you completely fill in the "about" section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.
Add Periscope sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Periscope settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Periscope campaign.
Try holding a giveaway. Freebies should be given to lose who have either "liked" your business's Periscope page or signed up to your mailing list. It doesn't cost much, and it is a great way to reach out to customers.
Periscope is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Take advantage of the Periscope Places feature. This will allow people to let others know when they are at your place of business. If you don't link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, periscope business intelligence so link the pages as soon as possible.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
You shouldn't underestimate the power of Periscope. It has a massive userbase, and its potential is huge. Now that you've read this article, you know what you can do to get the most out of Periscope. As long as you take advantage of this advice, you'll be able to make Periscope work for you.